Pipeline vs. Plan: 130%
ICP-Fit Inbound: 25% → 66%
Pipeline Growth: 4x YoY
I help B2B technology companies turn marketing into a revenue function. Whether you’re building marketing from the ground up or fixing what isn’t working, my focus is qualified pipeline, conversion, and a direct line from marketing to financial performance.
I work with founders, company leaders, and investors as a fractional or interim marketing leader, matched to the phase your business is in: a focused build, or a longer run as your marketing leader as the company grows.
Ready to scale smarter? Let’s Talk About Growth.
The marketing challenges that stall growth are often structural: missing skills, unclear positioning, underdeveloped systems, or strategies that aren’t tightly aligned with business outcomes. These are tough challenges to solve and they often aren’t part of a growing company’s marketing playbook.
I’ve spent more than twenty years building those foundations for B2B companies, with a structured approach to making them scale. Using repeatable playbooks adapted to each client’s unique market and growth objectives, I help organizations sharpen positioning, drive qualified demand, and operationalize strategies to grow pipeline, product adoption, revenue, and profitability.
At the start of every client engagement, I'll guide your team through an immersive audit of your current marketing structures, messaging platform, demand and pipeline generation processes, tech stack, and metrics to uncover gaps and opportunities with a basis in marketing and company KPIs.
Based on a shared understanding of the current state of marketing in relation to the company’s objectives, we will align on marketing roles, functions, measurement, and success criteria. We'll exit this phase of engagement with a time-bound, actionable go-forward plan to achieve the clearly-defined future state of marketing.
Implement critical workstreams, assign resources, coach and enable internal teams, and deploy campaigns, content, and tools that drive pipeline and make a material impact in the market. Process documentation, dashboards, and other foundational assets will be delivered and memorialized for future application.
Upon establishing a fixed reporting cadence, I will regularly review performance with your team and company leadership and optimize continuously to sustain growth, solve what's stuck, and scale what works.
Ready To Build A High-Performance Marketing Function? Let’s Talk.
and operator-level execution to a scaling environment; building marketing on precise positioning, repeatable playbooks, and programs that convert intent into qualified pipeline. He aligns marketing to financial performance (bookings, CAC, EBITDA), partners effectively with customer-facing and technical teams, and delivers measurable impact quickly
I focus on the strategic building blocks that fuel revenue growth but are often missing or underdeveloped in founder-led and growth-stage companies. From technical product marketing to scalable demand engines, these areas go beyond just brand awareness, public relations, or creative execution. They’re about building the structures, positioning, and programs that deliver measurable, financial results.
Ready To Set The Foundations Of Scalable Growth? Let’s Connect.
As VP of Marketing at a PE-backed SaaS company, I moved targeting up-market and rebuilt the measurement underneath marketing. ICP-fit inbound went from about 25% to 66% of total in four months, and average annual contract value grew about 40% year over year.
Solve What’s Stuck. Scale What Works.
