BurnAlong

BurnAlong, a wellness technology startup, aimed to increase lead generation while lowering customer acquisition costs. Traditional inbound efforts weren’t producing the volume or quality of leads needed. To accelerate growth, the company needed to overhaul and expand its partner-driven marketing approach.

Client:

BurnAlong

Core Competencies:

Growth strategy, Partner and channel marketing, CAC management, Demand generation

Key Highlight:

Growth strategy, Partner and channel marketing, CAC management, Demand generation

Case Study Dive In

BurnAlong

Driving Scalable Growth Through Partner and Channel Marketing

Situation:

BurnAlong, a wellness technology startup, needed to scale its lead generation efforts while reducing customer acquisition costs (CAC).

Challenge:

The company’s inbound marketing efforts and partner channel were not generating the volume of high-quality leads necessary for growth.

The Solution:

I implemented a partner and channel marketing program, focusing on health systems, insurance brokers, and employee benefits platforms to drive scalable growth. This program included co-branded marketing materials, joint campaigns, and clear metrics for performance tracking. Critical to the success of the partner program as a go-to-market channel was the content-based toolkit that I built to enable partners to self-onboard. This reduced the burden and cost of using company resources and shortened go-to-market time.

The Result:

Inbound lead volume surged by 300%, while CAC decreased by 33%. Partner-driven leads accounted for 42% of total new business, and the company saw a significant increase in brand awareness and customer acquisition efficiency.

Testimonial

Justin is excellent at planning and managing projects and following them through to completion. At Rohde & Schwarz he led the product marketing team through complex, challenging programs – including the annual North American sales training event.

- Justin Stallings
Director of Strategy Management. Rohde & Schwarz

Score Big With Strategic Advising

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