Zestron

ZESTRON is a leading provider of high-precision cleaning products and services to the global electronics manufacturing sector.

Client:

Zestron

Core Competencies:

Demand generation, Pipeline conversion, Sales enablement, Product marketing, Martech implementation

Key Highlight:

Demand generation, Pipeline conversion, Sales enablement, Product marketing, Martech implementation

Case Study Dive In

Zestron

Optimizing Marketing Spend for Maximum Impact and Profitability

Situation:

Zestron needed to optimize its marketing function to increase lead generation while showing a measurable ROI.

Challenge:

The impact of Zestron’s legacy marketing efforts was unclear, making it difficult to position marketing as a contributor to ambitious revenue growth objectives.

The Solution:

I led a marketing strategy overhaul, optimizing the marketing budget and focusing on high-value channels. I also implemented marketing automation, improved lead scoring, and refined reporting frameworks to ensure smarter spend allocation and better tracking of marketing contributions.

The Result:

Marketing spend was reduced by 25%, but lead generation increased by 2.5x. The company achieved record revenue and EBITDA growth, with marketing’s ROI improving and lead conversions increasing by 18%.

Testimonial

Justin is excellent at planning and managing projects and following them through to completion. At Rohde & Schwarz he led the product marketing team through complex, challenging programs – including the annual North American sales training event.

- Justin Stallings
Director of Strategy Management. Rohde & Schwarz

Score Big With Strategic Advising

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