Known for building high-impact teams, modernizing operations, and turning strategy into results, I lead with a focus on scalability, cross-functional alignment, and long-term business health.
In hockey, that means building skills, reading plays, and helping players perform when it matters most. In marketing, it’s the same. A business can’t perform without clarity, and growth doesn’t happen by accident. With the right systems, positioning, and leadership, I’ve led teams to unlock real momentum and measurable results.
For over 30 years, I’ve helped founders, CEOs, and investors in a number of B2B sectors and various stages of growth build exactly that. Whether we’re starting from scratch or fixing what’s under-performing, I focus on turning uncertainty into action.
What drives me isn’t just better marketing, it’s better business outcomes. Pipeline growth, revenue acceleration, lasting product adoption…that’s where I keep score.
When we work together, I’ll bring structure, clarity, and executive-level focus that deliver quantitative results specific to marketing and across the entire organization.
Sound Like A Fit? Let’s Talk
I start with an in-depth discovery to understand the current state of your business and your marketing function. This includes a look into team structure, positioning, messaging, metrics, and tech stack. This is the scouting report that shapes our game plan.
Together, we design a measurable, time-bound roadmap aligned to business goals. Every position on your marketing roster is defined, and every play has a purpose.
We operationalize the plan, launching campaigns, enabling teams, configuring tools, and closing skill gaps. Everyone knows their role and plays it with confidence.
With live dashboards built on clear and relevant KPIs, we track progress, optimize for performance, establish a repeatable reporting cadence, and set up your team for sustained growth. It’s how we keep the wins coming.
we saw impressive growth in market share and revenue. Justin is not just a marketer but a true strategist, and his passion for excellence is evident in every project he leads.
The impact of Zestron’s legacy marketing efforts was unclear, making it difficult to position marketing as a contributor to ambitious revenue growth objectives. Marketing spend was reduced by 25%, but lead generation increased by 2.5x. The company achieved record revenue and EBITDA growth, with marketing’s ROI improving and lead conversions increasing by 18%.
