About Me

Known for building high-impact teams, modernizing operations, and turning strategy into results, I lead with a focus on scalability, cross-functional alignment, and long-term business health.

GET TO KNOW JUSTIN

From Playbook
to Performance

In hockey, that means building skills, reading plays, and helping players perform when it matters most. In marketing, it’s the same. A business can’t perform without clarity, and growth doesn’t happen by accident. With the right systems, positioning, and leadership, I’ve led teams to unlock real momentum and measurable results.

For over 30 years, I’ve helped founders, CEOs, and investors in a number of B2B sectors and various stages of growth build exactly that. Whether we’re starting from scratch or fixing what’s under-performing, I focus on turning uncertainty into action.

What drives me isn’t just better marketing, it’s better business outcomes. Pipeline growth, revenue acceleration, lasting product adoption…that’s where I keep score.

When we work together, I’ll bring structure, clarity, and executive-level focus that deliver quantitative results specific to marketing and across the entire organization.

My Process

I Always Take
A Winning Approach

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis, arcu vitae lacinia finibus, nisl quam sodales est, eget vestibulum elit orci in nisl. Ut tincidunt lacinia lorem, ac vestibulum nunc varius quis. Maecenas imperdiet vulputate blandit. Curabitur et ante eu dolor sollicitudin condimentum id sit amet mi curabitur ut.

Do you like my process? Let’s Talk

Strategic Face-Off

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Team Huddle Sessions

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Power Play Execution

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Breakaway Innovation Cycle

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Testimonial

Justin’s got a great creative mind and a fantastic talent towards marketing. My experience is that his true talent comes in being able to lead a team – inspiring them all to do better, be more creative and productive, and he leads without grandstanding or posturing. He genuinely wants his team to succeed.”

- Matthew Klein
Senior Product Manager,
LexisNexis Risk Solutions Group
Featured Case study

TravelNet Solutions

Driving Scalable Growth Through Partner And Channel Marketing

BurnAlong achieved scalable growth by shifting from traditional inbound marketing to a robust partner and channel strategy. By targeting health systems, insurance brokers, and employee benefits platforms, they launched co-branded campaigns that significantly boosted lead quality and volume.

Score Big With Strategic Marketing Leadership

Even high-performing teams hit plateaus when structures, strategy, and execution fall out of sync. Let’s connect if you’re ready to:
  • Generate more qualified leads and higher-converting pipeline
  • Improve brand awareness in target markets
  • Shorten time-to-revenue of new products and solutions
  • Increase customer lifetime value (CLTV) while lowering customer acquisition cost (CAC)
  • Build a scalable, revenue-aligned marketing function without the risk or expense of adding full-time headcount

Ready To Build A Winning Playbook?