Known for building high-impact teams, modernizing operations, and turning strategy into results, I lead with a focus on scalability, cross-functional alignment, and long-term business health.
In hockey, that means building skills, reading plays, and helping players perform when it matters most. In marketing, it’s the same. A business can’t perform without clarity, and growth doesn’t happen by accident. With the right systems, positioning, and leadership, I’ve led teams to unlock real momentum and measurable results.
For over 30 years, I’ve helped founders, CEOs, and investors in a number of B2B sectors and various stages of growth build exactly that. Whether we’re starting from scratch or fixing what’s under-performing, I focus on turning uncertainty into action.
What drives me isn’t just better marketing, it’s better business outcomes. Pipeline growth, revenue acceleration, lasting product adoption…that’s where I keep score.
When we work together, I’ll bring structure, clarity, and executive-level focus that deliver quantitative results specific to marketing and across the entire organization.
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Do you like my process? Let’s Talk
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Justin’s got a great creative mind and a fantastic talent towards marketing. My experience is that his true talent comes in being able to lead a team – inspiring them all to do better, be more creative and productive, and he leads without grandstanding or posturing. He genuinely wants his team to succeed.”
BurnAlong achieved scalable growth by shifting from traditional inbound marketing to a robust partner and channel strategy. By targeting health systems, insurance brokers, and employee benefits platforms, they launched co-branded campaigns that significantly boosted lead quality and volume.
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