Eventuosity was a startup SaaS platform designed to optimize large-scale, B2B event operations for enterprise and association planners. As a founder-led, early-stage venture with a technology solution built from the ground up, the company needed to differentiate quickly and establish market credibility.
Eventuosity
Go-To-Market, Product marketing, Brand strategy, Positioning strategy, Content marketing, Sales enablement
Go-To-Market, Product marketing, Brand strategy, Positioning strategy, Content marketing, Sales enablement
As founder and CEO, I built the brand and go-to-market engine from the ground up. We crafted a unique value proposition around operational efficiency and compliance – areas underserved by incumbent eventtech suppliers.
I launched an omni-channel demand generation strategy leveraging digital campaigns, strategic partnerships with venues, and influencer engagement to build credibility. Networking and content marketing extended reach beyond what paid channels could achieve.
The marketing and sales engine was structured for scalability, with a pipeline designed to capture, nurture, and convert interest from association planners, enterprises, and event professionals.
Eventuosity secured 30+ clients in the US, Mexico, Europe, and Asia including several Fortune 500 companies with extensive event marketing portfolios. Eventuosity and the team were recognized throughout the events and eventtech sectors as thought leaders and were often sought out as participants in panels and other speaking engagements. In the company’s first year in existence, Eventuosity was added to both the leading eventtech and martech industry maps that served as the reference for thousands of people across our target markets.
Most importantly, the brand carved out a distinct niche in a crowded space, gaining visibility with more than 1,200 global users and creating a lasting impact on the way that marketing teams think about planning events.