JACS Solutions is a mid-stage technology company providing custom IoT devices and enterprise solutions for government, industrial, and high-security markets. The company was evolving from its startup roots as a commodity hardware provider toward a solutions-driven integrator and technology partner but needed to reset its market perception to compete at the enterprise level.
JACS Solutions
Growth strategy, Market positioning, Sales enablement, Marketing automation, Brand strategy
Growth strategy, Market positioning, Sales enablement, Marketing automation, Brand strategy
I led a comprehensive transformation of the marketing function. The centerpiece was a full rebrand that repositioned JACS around the concept “When Off the Shelf Is Off the Table” to embrace the company’s core strength – building highly-engineered custom technology solutions. This narrative reframed the company from a low-cost device maker to a technology partner capable of solving complex challenges where generic solutions fell short.
Employing both internal and contract resources, our team redesigned the JACS website, clarified messaging, and armed sales with a suite of new enablement assets. Simultaneously, I built the company’s marketing infrastructure from the ground up. A martech stack that included Salesforce, HubSpot, ZoomInfo, and more provided lead scoring, automated nurture campaigns, and performance dashboards tied directly to revenue outcomes.
To expand reach, I also launched a partner marketing program that recruited and enabled value-added resellers and distributors. By co-developing campaigns, introducing training, and offering MDF programs, JACS extended into new markets without increasing acquisition costs.
The impact was immediate and measurable. Within the first year, JACS generated more than $80M in new pipeline, including the largest deal in company history. Digital engagement surged: organic traffic increased 6x, web conversions tripled, and the brand ranked in the top ten for multiple high-value keywords that brought some of the leading companies in our ICP to our sales team. Sales and marketing alignment accelerated deal velocity, and the partner channel began delivering steady net-new opportunities.
Most importantly, JACS successfully shifted its market identity. No longer viewed as a hardware vendor, the company earned credibility as a solutions-driven technology partner, unlocking enterprise-level growth opportunities and setting a foundation for long-term expansion.