JACS Solutions

JACS Solutions is a custom solutions provider in the internet-of-things (IoT) sector. Clients include mobile network operators, government agencies, systems integrators, heavy equipment manufacturers, medtech and edtech solutions providers, and more.

Client:

JACS Solutions

Core Competencies:

Growth strategy, Market positioning, Sales enablement, Marketing automation, Brand strategy

Key Highlight:

Growth strategy, Market positioning, Sales enablement, Marketing automation, Brand strategy

Case Study Dive In

JACS Solutions

Situation:

JACS, an internet-of-things (IoT) solutions provider, was struggling with outdated branding and weak positioning.

Challenge:

The company needed a full rebrand and new positioning to differentiate itself in a highly competitive market and improve lead generation.

The Solution:

I guided the rebranding initiative, which included the development of a new value proposition built around the “When Off The Shelf Is Off The Table” concept which highlighted JACS’ commitment to delivery highly-customized solutions for customers. Working with internal and external resources, I led the overhaul of the JACS website and marketing materials, focusing on clearer messaging and positioning that supported a new demand generation strategy that incorporated both inbound and outbound marketing campaigns.

The Result:

The rebranding efforts resulted in $80M in new pipeline generated within the first year and record sales growth, including the company’s largest single deal win to date. Inbound leads were well-qualified and high-converting, indicating that content, positioning, and SEO strategies were landing effectively within our ICP.

Testimonial

Justin is excellent at planning and managing projects and following them through to completion. At Rohde & Schwarz he led the product marketing team through complex, challenging programs – including the annual North American sales training event.

- Justin Stallings
Director of Strategy Management. Rohde & Schwarz

Score Big With Strategic Advising

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis, arcu vitae lacinia finibus, nisl quam sodales est, eget vestibulum elit orci in nisl. Ut tincidunt lacinia lorem, ac vestibulum nunc varius quis. Maecenas imperdiet vulputate blandit. Curabitur et ante eu dolor sollicitudin condimentum id sit amet mi curabitur ut.”

Ready To Work Together?