MARKETING PLAYBOOKS, ARTICLES, AND STRATEGIC RESOURCES

Proven Frameworks, Real-World Insights, and Tools For Growth

This isn’t just a content library; it’s a behind-the-scenes look at how I work.

These resources are designed for business leaders who are actively seeking smarter ways to scale, whether you’re building from scratch, fixing underperforming programs, or aligning marketing to revenue.

You’ll find downloadable playbooks that outline my structured frameworks for go-to-market strategy, demand generation, positioning, and marketing operations alongside articles, presentations, and tools I’ve created to support client engagements.

If you’re evaluating how I approach growth, this is the place to see it in action.

Browse. Download. Read. Grow. See my work and the tools I use to connect strategy to execution. 

Demand Generation & Funnel Conversion Playbook

Modern demand generation isn’t just about volume; it’s about velocity, intent, and conversion. Fuel predictable growth by generating, converting, and accelerating high-quality demand.

Product Marketing & Go-To-Market Playbook

A structured framework to align your product, marketing, and growth strategy so you can launch new innovations effectively and scale with confidence.

Account Based
Marketing
Playbook

Align sales and marketing to drive impact with precision targeting that prioritizes the accounts that matter most and return the greatest revenue at all lifecycle stages.

Score Big With Strategic Marketing Leadership

Even high-performing teams hit plateaus when structures, strategy, and execution fall out of sync. Let’s connect if you’re ready to:
  • Generate more qualified leads and higher-converting pipeline
  • Improve brand awareness in target markets
  • Shorten time-to-revenue of new products and solutions
  • Increase customer lifetime value (CLTV) while lowering customer acquisition cost (CAC)
  • Build a scalable, revenue-aligned marketing function without the risk or expense of adding full-time headcount

Scale What Works and Fix What’s Stuck