An ability to measure marketing attribution means an ability to respond quickly to market dynamics and learn from every marketing initiative. Today, it's possible to measure virtually anything in the marketing lifecycle.
Modern marketing requires a keen understanding of the tools available to create, execute, and measure marketing programs. I'm a strong believer in martech and have implemented several technology platforms.
At the end of the day marketing is all about creating incremental business opportunities and revenue. Uncovering, nurturing, and converting leads is a big part of what I do along with sales training and building tools that drive conversions.